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BEFORE

pages cafe before

THE CHALLENGE

Simplify content and create a more engaging and meaningful experience for the user.

HOW I HELPED

I focused on creating a distinct tone for the cafe; building copy around what was discovered in user research: a centrally located, downtown bookstore and cafe hybrid, with emphasis on a welcoming and family friendly environment that caters to vegan diets, while supporting a locally owned and independently run store.

THE PROCESS

After talking with stakeholders, researching competitors, looking at customer reviews, and solidifying what it is that Pages uniquely brings users, we centered our focus around the concept that customers will find benefit from more than just coffee, and so I decided to formulate a personality that creates an atmosphere of welcoming and family.

AFTER

pages cafe after